ETA
A marketing website for ETA — a clean, confident brand experience with a clear content hierarchy and a scalable, reusable component system.
( Year )
2025
( Field )
Web Design
( Sector )
Energy Trading
( Role )
Product Designer — web
( 01 ) — Overview
Web design for ETA — an energy technology platform bringing real-time operational data to a clean, dashboard-like public site.
( 02 ) — The Challenge
Making a technical energy product legible to non-engineers without dumbing down the data that experts came for.
( 03 ) — The Approach
Layered disclosure: headline metrics up front, drill-down views behind them, and a restrained technical aesthetic with data visualization as the hero.
( 04 ) — The Outcome
A product-grade web experience where the data itself carries the brand.
( Gallery ) — 4
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