FreshCart

A grocery delivery app case study focused on basket-building speed: how fast can a weekly shop go from list to checkout?

Grocery apps lose users in long category trees and cluttered product pages. The core task — reorder the usual items — is usually buried.

I restructured the IA around repeat purchases: smart lists, one-tap reorder and a persistent basket. Flows were validated with quick usability rounds before high-fidelity UI.

A case study demonstrating a measurably shorter path to checkout, with a clean, appetizing visual language built on a scalable component set.